Google Analytics Tip: Get The Full Referring URL

Posted by Mayank on July 22, 2011 in Google

If you use Google Analytics for your website analytics work, you’d have realized that Google does not provide the full URL of the sites referring the traffic to you. Google engineers only know the answer to why this basic feature is not available. The good news though is that there is a simple trick you can implement to get the full URL of the referring site.



As you might be aware that Google now is able to give preferential treatment to the URLs based on their location in the website. So, an incoming backlink from main section of the website is given more weight than the backlink coming from footer or forum section of that website providing backlink. Hence, it pays to understand the full URL of the incoming visior.

For example, in the above figure, instead of showing this as the traffic referrer:,

it will just show you this:

That’s not very useful information…

The solution to view the full URL of the referring site is to implement a simple hack that uses filters to place the referrer into a user defined report. In order to implement that, go to : Analytics Settings > Profile Settings > Create New Filter

google analytics filter settings

Once you do this change, data collection as per the format specified by you starts. Let the data collect and from next day onwards, you can see the full referring URL by going to Visitors -> User Defined and the report would be similar to this one below:


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{ 1 comment }

1 ayyappan August 9, 2011 at 10:36 am

hi apurva,
thanks mate for the post

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