With the rollout of Facebook Gifts in US, Facebook has finally entered into the business of selling real items as gifts. Facebook being the most popular social networking site has a good potential to be a strong place for businesses to sell their products as gift.
Facebook gifts include cookies, household goods, cookies, poster, magazines etc and I believe soon variety of gift items will increase. This provides an opportunity for businesses (selling merchandise) to partner with Facebook and allow their products to be part of Facebook Gift Catalog.
Brands can enter brief details about their business and products they offer. Facebook gifts are currently divided into 6 major categories. Categories for Facebook gifts are
- Apparel / Accessories / Beauty
- Home / Design
- Digital Subscriptions / Gift Certificates
- Baby / Kids / Pets
- Wine / Beverages
Businesses are also asked to enter the price range for products offered. Facebook may give special preference to the business which can ship directly to customers as one of the questions specifically asks about shipping fulfillment. To showcase the products to Facebook, businesses can also upload sample images of their products.