Google+ finally announced the launch of Google+ Pages for brand and businesses. This announcement is made after few months of Google+ being in service. At the time of launch of Google+ many brands created Google+ profile for their businesses which were discouraged by Google+. Google+ team told at that time they are working on bringing brands on their social network and Google+ Pages is result of that.
Vic Gundotra, Sr. Vice President at Google, announced the launch of Google+ Pages few hours ago on Google’s official blog. He wrote “So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”
Now Businesses can promote their brand on Google+ and can reach to their customer and fans. Also users can recommend brand pages by doing a +1 and adding them to their circles. Similar to profiles, Google+ also verifies the pages for brand pages like the Angry Birds Page shown below. There are few brands which already have their pages created on Google+. Rest of the businesses will soon be able to create pages for their brands too.
Small Square icon next to Page name shows that it’s a Google Page. Google used this icon to differentiate it from Google Plus Profiles.
In the left hand menu of the Page, you will be able to see the count of people who have recommended that page. Any one can recommend a page by doing a +1 for that Page profile. In above screenshot you’ll notice that till now Angry Birds Google+ Page has 988 recommendations and 6645 followers. You can also follow a page by just adding it to your circles by clicking ‘Add to Circles’ button on top right corner.
How to create a Brand Page on Google+?
Google+ Pages are rolled out today and will soon be available for everyone. Any business will be able to create pages to connect with their customers on Google+. There are 2 ways to create Brand Pages
1. From Another Brand Page
Go to any other Brand Page and click on ‘Create a Google+ Page” button on the left hand side menu. This will take you to the page where you can create your desired new page.
2. From your own Google+ Profile
On the left hand side of your stream, you will see ‘Create a Google+ Page‘ button. Click on it, choose a category of the page and then hit Create. Your new Google+ Page will be created.
3. Direct link to create Page
As not everyone’s profile currently has option to create Google+ page, users can go this direct link to create Google+ page. Here is the link plus.google.com/pages/create.
Here is the Google+ Pages launch video by Google+ team.